The Machine Mission
Find out about how we combine unique tabloid-style tech journalism with PR, content and copywriting services.
Machine is a digital meta-tabloid covering tech, science and ideas. We are non-partisan and apolitical. Built in the tradition of the British tabloids, Machine stands on the side of ordinary people, champions innovators and celebrates changemakers.
Our mission is to develop a new model for journalism that shares a portion of profits with readers. We don't like paywalls. Our content will be open and available to anyone, forever, providing a refuge from the noise of the bot-filled internet. We call our revenue-sharing model The Payeewall. Read more about our mission in this article from Press Gazette, a leading British media trade magazine.
End-to-end PR and content
Machine also functions as a PR and content agency specialising in securing media placements in tier-one or specialist press, as well as producing copy that tells better stories and sells our clients to the world.
Machine founder Jasper Hamill is a journalist with 20 years of experience. He served as tech and science editor at two major UK publications, where his articles reached more than 75 million readers.
Contact jasper@machine.news for a full portfolio or visit our services page to find out more about the results we've delivered for clients.
For an in-depth look at what Machine can do for your brand, check out the dedicated Machine Media website.
In July 2025, we launched our first campaign to meet new partners and collaborators. We're looking to work with organisations across tech and science who want to make their message matter.
We hope that includes you.