Growth Machine: PR, content, copywriting and consultancy services
We can turn your content into a lead-generating engine, build authority with thought leadership, or drive brand awareness and trust through top-tier PR placements
Machine is on a mission to share revenue with readers using a mechanism called the PayeeWall no - which will be funded by selling marketing services.
Our founder, Jasper Hamill, is a journalist with 20 years of experience who has built a successful freelance career as a copywriter, PR consultant, content strategist and media trainer. Working up to 90 hours a week since leaving a full-time job on Fleet Street, he packed a decade of experience into five years.
Jasper has deep knowledge of the media, unparalleled digital publishing expertise and knows exactly what editors want. He understands how to get people to engage with content - then take action - using the secrets of online tabloid journalism to turn your communications into a growth engine.
Visit the Machine Media website to find about our work and services
In July 2025, we launched Machine Media - our commercial wing - which is always on the lookout for new clients and currently offering introductory rates.
We work on a freelance basis with agencies or can take care of every aspect of PR and content for businesses of all sizes, including serving as a fractional comms lead or head of content.
Get in touch with Jasper to join the mission, request access to a full portfolio and bring your business the benefits of genuine PR & content expertise.
Copywriting and content strategy
A small selection of headlines from Jasper Hamill's ghost-written blogs, thought leadership articles and white papers
No-one writes like a tabloid journalist. And no tabloid journalist has the level of tech and science knowledge we have. Machine offers the best of both worlds: genuine B2B subject matter expertise with the attention-grabbing flair of the mass-market media.
Our specialisms include AI, fintech, open banking, cybersecurity and enterprise tech, but we're flexible enough to take on any topic. We can provide the depth required for a specialist audience or cut through complexity to reach a mainstream audience. Contact us to commission:
- White papers: In-depth explorations of the topics your customers care about.
- Blogs: SEO-focused content that brings you to the top of Google rankings.
- Adverts: Sales-focused short-form copy, from social media campaigns to adverts.
- Social: Content that cuts through the noise of crowded platforms and attracts new customers or investors.
- AI-optimised content: Articles which will get you featured in AI search to build credibility, attract leads and stay competitive in an unpredictable new world
Our experience is unique on the market. How do we know this? Because agencies hire people like Jasper to serve their clients. Cut out the middleman and slash costs by working with us directly.
Get in touch to turn your content into a lead-generating and authority-building machine.
Make the news: PR outreach
With contacts across the media and in-depth knowledge built up over 20 years of journalism, Machine covers every aspect of PR including:
- Print placements: Securing coverage for your company in preferred media targets, from national newspapers to B2B specialist titles.
- Broadcast and podcasts: Arranging appearances on old or new media, whether that's a podcast or TV show.
- New media: Get a mention in prestigious newsletters to gain high-visibility promotion through trusted insider channels.
- Influencer relations: We can introduce you to the prominent industry voices your customers follow on social media.
- Crisis communications: Take control of the narrative and react to breaking news about your company.
- Thought leadership: Devising, placing and writing thought leadership content to build authority and generate leads.
- Newsjacking and publicity: Campaigns that grab attention through shaping the conversation and using genuine storytelling to reach your desired audience.
End-to-end PR and content
Our content work ranges from writing website copy or Google ads all the way up to brainstorming, pitching, placing and writing op-ed articles in leading publications.
In the image above, you can see how Machine founder Jasper Hamill wrote all the copy for a 20-year-old European fintech's new website - including its tagline - then wrote thought leadership content and led a PR campaign which secured hundreds of pieces of press coverage for its relaunch.
We're a true one-stop-shop that takes care of everything your business needs to become a thought leader, win new leads and make your message matter in a competitive business landscape.