Consumer

Rise of the AI consumer: How can businesses sell to non-humans?

Agentic AI

Rise of the AI consumer: How can businesses sell to non-humans?

Big brands will soon have to focus on raising brand awareness among AI agents as well as traditional organic customers.

Hmmmm. Does this image look AI-generated to you?

AI

Behind the five-star-facade: How AI is making product reviews totally unreliable

Study finds that GenAI testimonials are hyper-positive and totally convincing, putting humans at risk of manipulation.